Why we exist?

Our aim and philosophy is to treat all customers as our top priority…as if you were buying in store. 

The goal is to provide top value for SA’s runners by offering a wide range of carefully selected TOP brands at the best prices.

This site has been created with the objective of educating and guiding our customers into the correct shoes for their bio-mechanics and pointing out possible alternatives in the same category. The ordering process has been simplified and our returns policy is clear. We look forward to building a great relationship with each and every online runner to help keep you injury free and achieve your new goals.

Who is Big G?

Big G is the founder and running shoe guru of SARunning.com and several Big G’s first experience of running shoes dates back to ’60’s when he was one of the runners given a pair of Tiger (Asics) Marathon shoes on their introduction in the UK.

A sub 30 minute 10km and 2h22 marathon runner, he has a running heritage that goes back a long way. Ill health sadly brought his running career to premature end but after moving to SA he opened South Africa;s first specialist running shoe shop (SweatShop) in 1977. Using his UK connections, Big G brought Nike and New Balance into SA. Appointed NB agent in 1978, Big G built the brand into a dominant 30% plus market share until sanctions curtailed any further success in 1986. Back in retail, Big G established the Runner Group some 23 years ago and set up a mini-chain of 9 specialist shops nationally. He is now focusing his expertise and energy into building a world class online running shoe site.