Why we exist?

Our aim and philosophy are to treat all customers as our top priority… as if you were buying in store. 

The goal is to provide top value for SA’s runners by offering a wide range of carefully selected TOP brands at the best prices.

This site has been created with the objective of educating and guiding our customers into the correct shoes for their biomechanics and pointing out possible alternatives in the same category. The ordering process has been simplified and our returns policy is clear. We look forward to building a great relationship with each and every online runner to help keep you injury-free and achieve your new goals.

Who is Big G?

Big G is the founder and running shoe guru of SARunning.com and his experience with running shoes dates back to the ’60s when he was given a pair of the legendary Tiger (Asics) Marathon shoes on their introduction in the UK.

With a sub 30 minute 10km and a 2:22 marathon PB, his running heritage goes back a long way. Ill health sadly brought his running career to a premature end but after moving to SA he opened South Africa's first specialist running shoe shop (SweatShop) in 1977. Using his UK connections, Big G introduced Nike and New Balance to SA. Appointed NB agent in 1978, Big G built the brand into a dominant 30% plus market share until curtailed by sanctions in 1986. Back in retail, Big G established the Runner Group some 23 years ago and set up a mini-chain of 9 specialist shops nationally. He now focuses all his expertise and energy on building a world class online running shoe website.